It's rare that you get to work on a project as exciting as Occidental Missionaries.
First off, it's going to be an AWESOME resource for "mission-minded" Christians living in the West (known as the "Occident"…as opposed to the "Orient"…neat huh?). Occidental Missionaries is going to be a place for mission-minded Christians living in the West to share stories and encourage one another. LOVE IT.
But secondly, I got to work with an incredible friend, Iain Cook to build this site. Iain, as you can tell from the photo, is no joke. I mean just look at him! Hailing from South Africa, Iain went to school in Canada, then moved to the States, and on any given day, may spontaneously contact me from India, Nepal, Hawaii, or the room next door. He's spent a good deal of time abroad with a variety of missions groups, and is always bubbling with new crazy stories to tell. He's a hard man to keep track of--and that makes his perspective on missionary living very unique and insightful. Plus he's just awesome in general.
But lastly, I got to help develop the brand identity for this site, which is always fun. I created a really simple, recognizable logo for Occidental:
I was very happy with this logo for two reasons--one, because several elements of the logo highlight the contrast between East and West--Orient and Occident--such as the divided dot on the "i". This website is meant to speak towards the tension of desiring to be "mission-minded" yet living a relatively "non-missionary" life here in the West. I think the logo does a good job of subtly conveying this tension.
Secondly, the logo can be simplified to its most basic form and transformed into a very clean, modern, recognizable "icon" image. This simplified version of the logo could easily become the "mark" of Occidental Missionaries (like the golden arches are to McDonald's, or the concentric circles are to Target). I could see this mark on T-shirts, coffee mugs, even golf balls! And don't you know, if it can go on a golf ball, it's a good logo.
So take a look at the site, Occidental Missionaries, and check back often, as Iain is continuing to add content frequently.
And lastly, a huge shout out to Brit Fray Photography for letting us use some of her phenomenal photos in the design of this site. They rule, she rules, end of story.