I wanted to end my week of blogging with a bang, so here it is, the future of real estate marketing all over the world: Aerial Realty Home Tours.
Realty is historically an extremely competitive industry, and smart realtors are constantly looking to get ahead of the curve on the next big thing. They're constantly looking for a way to stand out from the crowd--to build, as I call it, their "digital curb appeal."
A few years ago, it was HD photos. Until just a couple years ago, most photos you could find on a realty listing website were horrible. However, with the advent of low cost DSLR cameras, high quality photos quickly became an absolute must for each new listing a realtor posts.
So what's the next big thing coming to the realty market? I believe it's aerial home tours. In just the past couple of years, aerial drones have become more accessible than ever before. In fact, the time is coming where I believe super-smart drones will become relatively common-place. While today they are still seen as a high-end specialty, drones will continue to get smarter, smaller, cheaper, and far more useful in the very near future. The technology is exploding right now, and I really believe we can hardly imagine what's just around the corner.
One place we are going to feel the impact of that is in the real estate industry. As more amateur and professional videographers begin to offer aerial video services, and more realtors begin to utilize those services, aerial video will quickly become nearly as standard as HD photos when listing a home. Before long, drones will be smart enough to complete the entire video creation process themselves, requiring no human skill from either a videographer or a realtor to create phenomenal home tours.
So, for all you realtors out there, looking for the next big thing, THIS IS IT! Take a look at a few of the other videos we've created for realtors recently, and contact us when you're ready to make one of your own!