The world is speaking a new language.
Let's face it. The way we connect has changed forever. The way we promote our message--the way we tell our story--has completely transformed with the arrival of the age of digital media. It's not so much that the traditional means of communication have become irrelevant, but that in today's world, there are far more effective strategies to "get the word out." To be heard in today's overcrowded, information saturated landscape, you must speak the language that the people of today understand--and you must speak it well.
In a nutshell, this is what I love to do.